Nov 2025 – Feb 2026

Led end-to-end product discovery for a complex data tracking system, defining user journeys, problem space, and MLP scope based on business impact and feasibility. Facilitated cross-functional workshops with stakeholders to align on product vision, roadmap, and success metrics. Directed research and rapid AI-assisted prototyping to validate key hypotheses with target users. Shipped a MLP within 4 months, improving user efficiency and accelerating internal decision-making.

Feb 2025 – June 2025

Owned redesign and rebranding of a complex thermodynamic calculator web application, translating advanced thermodynamic workflows into intuitive user experiences. Simplified complex configuration flows, reducing user effort by ~40% and improving task success rates. Built and scaled a design system to support long-term product expansion and consistency across features. Partnered with PM and Dev to define success metrics, shape roadmap priorities, and validate usability improvements.

Sep 2023 – Oct 2024

Led redesign of a global Help Center platform serving 100k+ users across 40+ business units. Conducted in-depth discovery research to identify key friction points and define prioritisation strategy. Re-architected information structure and onboarding experience, reducing average resolution time by 30%. Drove cross-team alignment across multiple brands and markets, ensuring scalable and consistent user experience.

Oct 2022 – Aug 2023

Led visual and UX redesign of an AI video editor, strengthening brand identity and product usability. Built and operationalised a scalable design system, introducing design tokens, accessibility standards, and documentation. Established design-to-development workflows by integrating Figma with GitHub, improving delivery efficiency. Transformed user management into a self-service model, significantly reducing support overhead and operational costs.

Jan 2022 – June 2022

Drove prototyping and validation of a new “Smart Pricing” feature, enabling reliable usability testing. Collaborated with cross-functional teams to define pricing experience for drivers aligned with user trust and business goals. Established a CRM design system as an extension of the core design language, ensuring consistency across 22 markets.